In Taking Your Users For Granted I mentioned the need of maintaining the quality of your products above that of your competitors.
There is a widespread strategy used to get around the problem. Lock-ins. Make the switching costs very high. Microsoft, Apple and IBM did that successfully. Facebook does that well. Most of the web services do that too.
But then, lock-in rarely pays in the long run.
Microsoft, Apple, IBM and Facebook can boast of great products. Lock-ins can complement a great product, but cannot make a lousy product successful.
Amazing blog!
Was wondering, such an amazing blogger like you should visit Manipal on 18th and 19th April to join Manipal Bloggers’ Meet and Manipal Media Students’ Convention…
what say?
Please visit the site for more info. http://www.mmsc-manipal.com
Anadi, thanks for coming by.
Best of luck with the program. I will be closely following the great event, even though I may not be able to attend it.